At today’s media event, Apple and HBO announced the upcoming availability of a stand-alone subscription to HBO through Apple devices. The new service, dubbed HBO NOW, will be available starting in April and accessible via Apple TV and iOS devices for $14.99 per month.
HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, Chairman and CEO, HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”
HBO NOW will allow access to all of HBO's current shows and some of its older catalog of shows and movies. Those who subscribe in April will get the first month for free and be able to see the season five premier of the network's popular Game of Thrones series. The service will be accessible on iOS devices through a new HBO NOW app and as a channel on Apple TV.
Apple is also lowering the price of its Apple TV device to $69, starting today.